Hi Melissa , thanks for joining us today. What’s the backstory behind how you came up with the idea for your business?

I knew I wanted to start a business, specifically an online store. Fashion & jewelry has always been my passion. I was a buyer for many years in designer women’s ready to wear & knew this was my next step. I started working on a mommy & me line of clothing and realized it was way too complicated & costly with all the different size ranges I would need to produce. I spent a good 5 months debating over what business to start. Ideas would pop in my head constantly but they weren’t the “one.” Fast forward to May of 2021 I was about 7 months pregnant with my daughter. We were on vacation in Hilton Head & I asked my husband what I was getting for a push present. This was my 3rd baby and it had become this long running joke that I never got any push present because we couldn’t find something extra special & sentimental. He looked at me, laughed and said oh no not this again. We both then had that “aha” moment. There was no business out there specialized in push present jewelry for moms. From that next day, I knew this is what I’m meant to be doing.

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