The Story Behind Mrs. Push: How One Mom Turned a Personal Moment Into a Purposeful Business
Hi Melissa, thanks for joining us today. What’s the backstory behind how you came up with the idea for your business?
Starting a business was always part of my long-term vision. I knew I wanted to build something of my own—specifically an online store—but like many entrepreneurs, finding the right idea took time. My background is in fashion, and I’ve always had a deep love for style, jewelry, and the finer details that make a look feel complete. I spent years working as a buyer in the designer women’s ready-to-wear space, and I knew that experience would be the foundation of my next chapter.
At first, I began developing a mommy & me clothing line. As a mom myself, the idea of creating something stylish and sentimental for mothers and their children felt exciting and meaningful. But as I dove deeper into production, sizing, and logistics, I quickly realized just how complex and costly it would be to execute across multiple size ranges. After about five months of brainstorming and researching, I found myself going in circles—new ideas came and went, but none of them felt quite right. I wanted something that was both personal and scalable, something that could truly connect with women on an emotional level.
Then came May of 2021, a month that changed everything.
I was about seven months pregnant with my daughter—my third baby—and my family and I were enjoying a vacation in Hilton Head. One night, while relaxing, I jokingly asked my husband what I was getting for a “push present.” It had become a bit of a running joke between us. With my first two children, we could never quite find the right push present—something truly special and meaningful. He laughed and said, “Oh no, not this again,” and right in that moment, we both had an aha moment.
Why wasn’t there a business that specialized in push present jewelry for moms?
Not just any jewelry, but high-quality, sentimental, beautifully designed pieces that truly celebrate the journey of motherhood—pieces that moms would cherish forever. The kind of gift that marks one of the most emotional and transformative moments of a woman’s life.
From that next day on, I couldn’t stop thinking about it. The idea lit a spark in me. I knew that this was the business I was meant to create.
That’s how Mrs. Push was born.
We specialize in elegant, meaningful jewelry designed specifically for moms—especially for milestone moments like childbirth. Our collection includes personalized name necklaces, birthstone pieces, custom engraving, and designs that symbolize strength, love, and the powerful bond between mother and child.
Mrs. Push isn’t just about beautiful jewelry—it’s about recognizing moms. Celebrating them. Giving them the push present they truly deserve, whether it’s their first baby or their fifth. Every piece is carefully designed with intention and heart, drawing from my personal experience as a mother and my background in fashion and design.
Since launching, we’ve heard from thousands of women who’ve felt seen, celebrated, and appreciated through our jewelry. Some have received it as gifts, others have purchased it for themselves as a reminder of their strength. And through it all, our mission has remained the same: to create timeless pieces that honor motherhood in all its forms.
Today, Mrs. Push stands as a mom-owned business built on love, resilience, and the desire to make every mother feel valued. From those first labor pains to the sleepless nights and the joyful chaos that follows, every mother’s story is unique—and we’re here to help commemorate it.